MOKUMOKU Farm
Visit highlights: deep immersion in Japan's most celebrated 6th-industry benchmark project — the functional layout and business model spanning resort, dining, and production; innovative children's activity and scene design; and an advanced membership-sharing mechanism. Key learning: "Farming through Heart-to-Heart Communication" — how a business owner simultaneously plays four roles: "Merchant," "General," "Teacher," and "Messenger." Agricultural operators will learn how to combine production, processing, and sales to achieve 6th-industry integration, experiential agriculture, and precision operations. In over 30 years, MOKUMOKU has achieved 500,000 annual visitors and ¥5.2 billion in revenue in a city with only 100,000 residents.
VISON Rural Resort Complex
Opened in 2021, VISON is Japan's largest composite rural resort complex, located in Taki-cho, Mie Prefecture, covering 119 hectares. Unlike typical commercial districts, VISON integrates a rural environment with commercial facilities under the themes of "food, healing, and knowledge," blending urban sophistication with outdoor sensibility to create fresh, multifaceted guest experiences. VISON comprises 9 themed zones and more than 70 popular shops, all centered on food-themed local revitalization — including inn accommodation, herbal hot spring facilities, an organic farm, and hands-on educational experiences.
Nijigen no Mori (Forest of Two Dimensions)
Nijigen no Mori is an anime, gaming, and 2D culture-themed amusement park on Awaji Island, Hyogo Prefecture. Built around iconic Japanese anime and gaming IPs, it combines AR technology, interactive installations, and outdoor adventure to create an immersive 2D world, featuring Naruto, Godzilla, Dragon Quest, Crayon Shin-chan, and Kiki's Delivery Kid themed zones. Agricultural operators can draw inspiration from its cross-industry fusion, all-ages service design, and zone-based layout to create distinctive themed farms, expand their visitor base, and leverage cultural resources for brand building to drive repeat spending and community engagement.
La Collina Sweets Farm Flagship Store
Located in Omihachiman City, the La Collina flagship store is the super flagship of the Taneya Group and a model of rural revitalization. The farm blends natural landscapes with specialty sweets to create an agri-cultural complex integrating gastronomy, shopping, sightseeing, and education. Key features include a fully transparent baumkuchen production line that stimulates purchase impulse; the core philosophy of "learning from nature" promoting organic farming and coexistence with the natural world; and a unique architectural style by a renowned designer that has made it a must-visit destination. La Collina also offers educational experience programs, such as "An Acorn Will Eventually Grow into a Forest," allowing visitors to deeply engage with nature and culture.
The Farm Universal
The Farm Universal is a comprehensive farm integrating plant appreciation, leisure, dining, and retail. Its distinctive character lies in deeply fusing agriculture with education, culture, and community collaboration — through organic cultivation, ecological farming, and agricultural waste conversion to promote sustainable development concepts. The farm hosts agricultural seminars and science outreach activities to enhance visitor awareness of agriculture. Its brand-building and marketing strategies — including partnerships with major corporations and signature events — have effectively raised its profile and economic impact. On-site facilities include a plant display and sales area, bulk garden supplies, rest areas, a children's play area, and a garden restaurant.
