亜洲六次産業化 創生学院 Asia 6th Industry Sousei Academy
Episode 1 SG-V0028 Duration: 1:51 Published: 2026-08-01

First the Scenery, Then the Supermarkets

Most people arrive in Hokkaido for the snow, the hot springs and the seafood. Then something odd happens once they are home: they find themselves reading about the place late at night — how life works there, what the days are actually like. One visitor from Taipei stayed four days in Niseko, bought nothing, and kept opening maps of Hokkaido. What stayed with him was not the scenery.

In This Episode

Almost everyone comes to Hokkaido the first time as a tourist — for the snow, the hot springs, the seafood. But something curious tends to follow. Back home, people find themselves searching late at night, not for hotels or itineraries, but for stories about the place: its culture, how the seasons work, what an ordinary week there looks like.

One business owner from Taipei stayed four days on his first trip to Niseko. He bought nothing, and spent his evenings looking at maps of Hokkaido. What had stayed with him, he said later, was not that the place felt lively — quite the opposite. It was that the supermarket after eight in the evening had almost no queues. One morning, with few cars on the road, he drove out to do the shopping, and afterwards sat outside a convenience store with a coffee. That was when it struck him: he had not sat quietly, doing nothing at all, in a very long time.

Many visitors go through a version of the same process. At first they look at scenery. Then they start noticing supermarkets, hospitals, schools, the shape of a neighbourhood. The things they pay attention to become steadily more ordinary — and the thought of staying becomes steadily more serious. Perhaps what drew them was never the snow at all, but the plain, unremarkable days underneath it.

Highlights

  • Why a four-day holiday turns into evenings spent reading about how life in Hokkaido actually works
  • A visitor from Taipei who bought nothing, and remembered a supermarket with no queue after 8 p.m.
  • Sitting outside a convenience store with a coffee — and realising how long it had been since doing nothing
  • The shift from scenery to supermarkets, hospitals and schools, and what that shift really means

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